How
to calm down and help customers.
Flush
with frustration over something gone wrong,
the client or customer flies into an uncontrollable
rage. Complaints crescendo into shouts, accusations
fly and, sad to say, an occasional profanity
slices what little silence remains.
Although
every small-business person needs a bucket
of water to douse these sorts of fires, it's
hard to know where to reach amid the flames.
Here are seven at-the-ready responses that
may help tame even the most unpleasant situation:
| 1. |
"Let's
go over what's happened." This
simple phrase covers several powerful
areas. For one thing, by asking your
client to recount the wrong, you're
forcing him to think, not just vent.
That unto itself can smooth things
considerably. On top of that, you're
letting the other person know that
you're genuinely interested in his
or her version of what happened. Lastly,
it deals you some time to listen and,
hopefully, devise a solution to the
problem at hand. |
| 2. |
"Let's
get together to talk about this."
If a client is screeching at you over
the phone, suggest that you meet face
to face to iron out what's wrong.
Again, that can inject some much-needed
cooling down time into the situation.
And, no matter if your customer is
a quick-to-back-off bully or simply
conscious of behaving more civilly
face to face, chances are good that
your conversation will be far more
controlled and productive when you
actually get together. |
| 3. |
"Let's
have someone else hear what's happened."
Confrontations between customers and
business owners are akin to two rams
butting heads; not only is there little
movement one way or the other, you
can end up with a mountain-sized migraine
for your trouble. Another way to defuse
the situation and work toward a resolution
is to call in a third party. This
could be a partner or someone else
with whom you work. Have them listen
to the issue. Make sure this informal
arbiter knows that he or she should
approach the situation as objectively
as possible; that may cue both you
and your customer to do the same. |
| 4. |
"Let's
see what we can do to resolve this."
Having heard every possible side of
the story, this reaffirms your intent
to hammer out a solution that's satisfactory
to everyone involved. Not only that,
but your commitment to a fair resolution
also moves past the accusation and
moves toward identifying what went
wrong and taking reasonable steps
to correct it. |
| 5. |
"Let's
hear how you think we should solve
this." Be selective in choosing
this strategy. If you already understand
what the client wants — and it's unacceptable
— then this is not the right line
to use. But if a resolution isn't
obvious, you're tossing the issue
into your customer's lap, which may
help her appreciate your perspective
and, in turn, suggest a reasonable
conclusion. Conversely, the customer
may suggest a resolution that costs
you and your company big, so you need
to step carefully here. Gauge where
the other person is with this tack
— the more steam he seems to have
let off, the greater the chances for
success. |
| 6. |
"Let's
talk about ways this won't happen
again." This is the death knell
for what once was a customer tirade.
Once more, this demonstrates your
interest in both your client's ideas
as well as your ongoing commitment
to solid customer care. Not only have
you worked carefully to craft a suitable
conclusion to the issue at hand, you
also want to make doubly sure that
this particular snafu never resurfaces.
And, should your client offer ideas
that seem reasonable, implement them
to make certain the dead stay six
feet down. |
| 7. |
"Let's
use 'let's' as much as we can."
Of course, you wouldn't actually say
this out loud, but note that the prior
six ideas all begin with the first
person plural. No matter how you approach
the problem of a peeved customer,
try to be as inclusive as possible
in every solution you offer. For one
thing, that immediately defuses the
"us versus them" landmine. For another,
you also let the person on the other
side of the issue know that you consider
a common understanding as an important
outcome to the discussion. |
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